Who We Are
Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa, and Asia make life choices and changes.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
The Brand
Tujibebe is a mobile-first digital brand that provides teenage and adolescent Tanzanian girls with the information and the inspiration they need to make choices about their health, learning and livelihood- from setting up a small business and saving for the future, to speaking up about body concerns and visiting a health centre.
Meaning “let’s lift ourselves up, together” in Swahili, Tujibebe brings young people together to overcome life’s challenges and realise their ambitions.
Tujibebe’s content is accessible online whether girls own or borrow a mobile phone - connecting with girls via a radio drama, radio chat show, interactive audio stories, and digital channels. Our Interactive Voice Response (IVR) line features inspirational stories, advice from female entrepreneurs, and top tips and quizzes - girls can call for free using Tanzania’s most extensive network provider, Vodacom.
The Scope
We are looking for a graphic designer based in Tanzania who will work together with our creative team to create assets across our products for Social media and On-ground use. This role will also be a surge support to our Graphic designers, already working on other campaigns simultaneously.
What you’ll do:
- Develop an intimate understanding of our brand message and tone
- Transform and piece together photos, texts and illustrations in a highly creative and innovative way. Copy and images will be provided.
- Design creative assets in different formats; static, GIF, illustrations and print where appropriate.
- Work closely with the Copywriter in effectively communicating each asset. This will include revising copies to fit imagery and selecting the best format in relation to the messaging.
- Learn and consistently apply Girl Effect’s editorial policies and values, production standards, and safeguarding policies.
- Support activity implementation and other relevant tasks to support the programme.
- Creating work that is fun, engaging, youthful and bold. The work should show an understanding of global youth trends and the resonant youth cultures within our market.
- Mobile and user-friendly for the technical context of our user. All our content should be viewable on low-end devices. An understanding of the challenges of designing for low-bandwidth environments and low-end phones would be favorable.
- Upon acceptance of each design or concept, the graphic designer will provide GE with a packaged Adobe Illustrator/InDesign/Project file, and GE will retain all intellectual property rights.
Who You Are
Skills and expertise:
- You have been a graphic designer for 3+ years. You’ll have a well-built portfolio of graphic design work. Any SBCC work is an added plus.
- Project Management: Ability to effectively manage work, and coordinate with the Create team, to ensure successful execution from start to finish. Have a strong work ethic to execute all work in the intended timeline with support from the GE team.
- Local Market Knowledge: Strong understanding of local trends, landscape, and cultural nuances to tailor creative outcomes that resonate with the target audience in the country you are working. Experience creating content for youth audiences, especially Tanzanian girls from low-middle income backgrounds. Passionate about making a positive difference in the life of young people.
- Time and Budget Management: Proficiency in delivering work on schedule, ensuring efficient allocation of resources.
- Creative Ideation: Skill to generate innovative and unique ideas aligned with our objectives and target audience(girls and women), fostering creativity and pushing boundaries to deliver outstanding creative work. You will have a proven ability to work with subject matter experts and ‘translate’ their expertise into appropriate content for the target audience.
- Multi-platform Expertise: Proficiency in creating content for diverse platforms such as digital(chatbot), social media, and print, leveraging each platform's unique features to engage the target audiences. Experience in health-related content/Behavior change content production in the field of Sexual and Reproductive Health and Rights would be a massive bonus.
- Branding and Storytelling: Capability to craft compelling narratives and storytelling techniques that effectively communicate the Girl Effect message, create emotional connections, and build brand loyalty.
- Technical Proficiency: Proficiency with software like Photoshop, Illustrator, and Figma. Advanced Graphic design, illustrations and excellent with the Adobe Creative Suite.
- Collaboration and Teamwork: Demonstrated ability to collaborate effectively with creative teams, copywriters, designers, and stakeholders to bring ideas to life, fostering a collaborative and productive work environment.
- Language: Effective communicator and writer in English and Kiswahili, able to synthesize, communicate and simplify complex language concepts per the needs of girls and young women.
- Safeguarding: Experience working with young adults and understanding of policies involved when working with minors. Proven commitment to the principles of gender equality, with an excellent understanding of the issues affecting adolescent girls in Tanzania
Creative Deliverables:
- Social Media Posts - across Facebook & Instagram
- Branded Materials - Brochures, Posters, Information packs, fliers
- GIFs
- Surge support other campaigns but not limited to Mwanzo Mwema & Mazazi Hodari.
- Work within brand guidelines to create layouts that reinforce Tujibebe’s’ style and voice through our visual touch points.
- Designs will be grouped by topic areas and cater to various regions and cultural contexts in Tanzania.
- Illustrates concepts by designing rough layouts of art and copy regarding arrangement, size, type, style, and related aesthetic concepts.
- Use rough sketches/layouts for discussion and coordination with the Content Team. - Use Adobe Creative Suite to prepare aesthetic designs for clients.
- Develop an understanding of different design collaterals like social media posts, landing pages, ads, microsites, emailers, etc.
- Creating and delivering graphic designs for various platforms and media.
- Coming up with Unique ideas and Design Concepts according to the content.
Reporting
The consultant will report to the Production Specialist in Tanzania.
Expected Commitment
- The assignment is expected to take approximately 6 months to complete.
- The consultant will be expected to spend up to 20 hours each week on the work and liaison with the create team and other stakeholders.
- The consultant's assignment period is from 1st September 2023 to 1st February 2024.
Tentative Timelines:
● Terms of reference published:14th August 2023
● Deadline for responses: 25th August 2023
● Project commencement:1st September 2023
Proposal Submission
Your proposal, should you be interested (Max 5 pages), should cover
- Portfolio
- As part of your application, please include a link or PDF of your portfolio of recent work, highlighting your abilities and experience relevant to the role, with specific examples of how you work, think, collaborate, and contribute to great design outcomes.
- Please note that we are unable to accept any applications without a portfolio.
- Credentials
- **Reference-**Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.
- Breakdown of Costs with applicable taxes and other charges clearly identified in TZS. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.
- All applicable taxes should be quoted separately;
In their proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
Evaluation Criteria
The criteria against which proposals will be evaluated are listed below.
Technical Evaluation
- Portfolio/Quality of work samples provided - 30%
- Expertise and experience of the graphic designer in providing similar services-30%
- Range of services offered-10%
Financial Evaluation
- Value for money/proposed budget breakdown - 30%
Equal Opportunities
Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity, or expression. We are proud to be an equal-opportunity workplace.
We are committed to building an organization that is truly representative of the communities that we serve. To this end, due regard will be paid to procuring consultancy services of organizations and individuals with a deep understanding and experience of our programming markets and diverse professional, academic and cultural backgrounds.
Safeguarding
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.
Tax
Applicants are advised to ensure that they have a clear understanding of their tax position with regard to provisions of Tanzania’s local jurisdiction tax legislation when developing their proposals.
Disclaimer
GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
How to apply
To apply for this opportunity, please submit a proposal by email with the subject line “Graphic Designer-TZ” to suppliers@girleffect.org by 25th August 2023 EOD.
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