Creative Director

Country: Jordan

Organization: Magenta FZE

Closing date: 14 Sep 2023

Creative Director – Jordan

Location: Based in Amman, Jordan

Reporting Manager: SBC Programme Manager

Start date: September

Duration: 20 days between September and December 2023

Type: Consultancy

Remuneration: Competitive daily rate depending on qualifications

Background

MAGENTA is a leading Social and Behavioural Change (SBC) agency that specializes in understanding human decision-making processes in order to design behavioural insight solutions for positive change. We implement programmes across the Middle East, Africa, Latin America and Asia, using the latest behavioural science principles and a rigorous approach to research, strategy, intervention and campaign design and implementation.

Our client base includes UN agencies, INGOs, governments and the private sector. We aim to amplify the voices of local actors while bringing international expertise and methodological rigour. To do so, we partner with civil society, creative agencies, media and academics to design innovative, relevant and impactful solutions to some of the most challenging problems of our time. Whether we are aiming to shift parenting practices to improve children’s outcomes or to understand how social norms underpin corruption, we always go the extra mile to ensure we can create positive impact for some of the most underserved populations in the world.

Following a formative research phase, MAGENTA is currently developing an evidence-based SBC strategy to increase water efficiency and conservation in Jordan across three key sectors: the agricultural, municipal and industrial sectors. The strategy will provide a roadmap for implementing key activities next year integrated into one holistic SBC intervention. While developing the strategy, MAGENTA also seeks to engage in a creative ideation process to develop a platform brand for the SBC intervention. Such a flagship intervention in Jordan requires a unique and recognizable umbrella brand which will link together the different SBC activities. MAGENTA and its partners also ambition to create a brand that not only symbolizes a movement for water efficiency and conservation in the country but also garners endorsement from diverse stakeholders.

Responsibilities

Specific responsibilities of the Creative Director include:

• Oversee the development of the SBC intervention umbrella brand (brand book) based on the formative research findings, in partnership with the programme team and the client;
• Conduct creative sprints to inform the development of the creative outputs;
• Lead on the development of a comprehensive creative brief for a cutting edge communication campaign
• Manage the creative team on the project, and provide direction and guidance to develop innovative and unique creative outputs;
• Provide strategic insights on the Jordan media landscape and the target audience, and conduct research accordingly;
• Examine market and industry reports and identify important trends to inform creative outputs development;
• Support the organisation of the brand testing exercise through focus group discussions with key target groups, in close collaboration with the research team;
• Participate in strategic meetings with the client.

Key Competencies

Education:

• Relevant bachelor’s degree in media, communication, or a related field; Masters preferred

Experience:

• 5-10 years of progressive professional experience in media, communications or advertising;
• Experience managing a creative team, including a creative designer and a copy writer;
• Substantial knowledge of the Jordan media landscape and the target audience;
• Robust experience in designing and implementing mass media campaigns or production work in Jordan, preferably targeted at social impact;
• Strong creative mindset with skills to whip up a cutting-edge and inspiring creative pitch;
• A high-level strategic thinker, with a keen desire to learn and consume new information;
• Ability to work effectively, respectfully and successfully with governments, clients, partners and other stakeholders;
• Excellent written and spoken English and Arabic;
• A service-oriented manager, able to recognise and meet client needs;
• Good sense of humour, personable and demonstrated ability to build networks;
• Entrepreneurial spirit and willingness to get hands dirty;

How to apply

Apply before September 14th, 2023. Applicants should submit a two-page CV, a letter of motivation and portfolio here. The letter of motivation should describe why the applicant wants to join the team on the project, with a specific example of how their experience and skills can enhance MAGENTA’s work.

Shortlisted candidates will be invited for an interview to inform final selection and for each party to answer any clarification questions.

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